About Us

Our Mission

Sincerae provides caregivers and their families’ assistance tackling their caregiving challenges.

We are working towards a time when a holistic approach to caring for loved ones is the rule rather than an exception.

Our Story

Cheryl understands the burden of being a caregiver, as her mother was diagnosed with diabetes when she was young.  She went on to have numerous other illnesses, so Cheryl grew up immersed in the healthcare system.  So much so, that she went to Pharmacy College and went on to be a pharmacist and worked in a variety of areas including hospitals, community pharmacies and insurance companies.  She now lives far away from her mother, so she truly knows about long distance care-giving.

Our Team

Portrait of Cheryl Fahlman

Cheryl Fahlman

Founder & CEO

Cheryl has over 30 years of experience as a clinician and a researcher in health policy, focusing on a variety of areas including cost, access and quality of care.  In addition to being a pharmacist, she went on to get a MBA and PhD.  Her research work has focused on developing and validating healthcare quality measures across different types of care. She has worked at a number of the large research organizations that work with Medicare, Medicaid, and private insurers.  But her most important work has been helping people steer their way through the health care system.

Peter Hart

VP, Strategic Development

Peter has over twenty-five years overseeing and leading the sales and marketing experience in the technology industry.  He has worked for companies such as CenturyLink, Hewlett-Packard, and Dell EMC.  He is leading the sales and marketing team to identify markets addressed by Sincerae.  His creativity is helping Sincerae offer employers the ability to give their caregiving employees help and hope on their caregiving journey.

Peter was the primary caregiver for his aging parents as well as guiding his sister’s care across many specialists during her life-threatening battle with MRSA. She survived and leads a healthy, normal life.

Portrait of Peter Hart

Advisory Panel

Portrait of Jo Ann Web

Jo Ann Webb, RN, MHA, FAAN

Jo Ann Webb, RN, MHA, FAAN started her career an Army Nurse for five years and served around the world.  Over the years she has held senior executive positions in the legislative and executive branches of government including three Senate confirmed presidential appointments as the Director of the National Cemetery Administration, the assistant secretary for Policy and Planning at the Department of Veterans Affairs and the National Veterans Business Development Corporation.  She is currently the Vice President of Federal Relations and Policy for the American Organization for Nursing Leadership (AONL), a subsidiary of the American Hospital Association. She is the chief lobbyist and federal policy expert for the over 9,700 registered professional nurses in executive practice who are members of AONL. Additionally, Jo Ann serves on the Penn State Dean’s Advisory Board and is an associate professor at the Georgetown University School of Nursing and Health Studies.  She was awarded the Exceptional Service Award from the Department of Veterans Affairs and is a fellow of the American Academy of Nursing.  

Jo Ann has spent her professional career working to improve the American healthcare system and for veterans in particular.

Dr. Richard Bankowitz, MD, MS, MBA, FACP®

Dr. Richard Bankowitz, MD, MS, MBA, FACP®, is a board-certified internist and medical informaticist.  He currently provides consultative services in the areas of quality measurement, performance improvement and payment reform as founder of Prudentia Heathcare Consultants, LLC.   He is also a member of the Board of Directors of the People Centered Research Foundation (PCRF).

Prior to this, Dr. Bankowitz served as the chief medical officer of America’s Health Insurance Plans (AHIP). In this role, he worked closely with the clinical leaders of major healthcare insurance plans to promote high-value health care for consumers.  Prior to joining AHIP, Richard served as chief medical officer of Premier Inc., a nation-wide alliance of healthcare systems. Here he worked at a company level to engage physicians, provide thought leadership, and ensure that Premier continued to deliver value to its clinician constituency.

Richard has devoted his career to improving healthcare quality at the national level by promoting rigorous, data-driven approaches to quality improvement and by engaging senior clinicians and healthcare leaders in both payer and provider segments.  As a long-distance caregiver who recently dealt with his mother’s issues and is currently dealing with his father, he understands the challenges facing families in today’s healthcare system.

Portrait of Richard Bankowitz

We offer help in a number of areas:

Support for caregivers: legal services




Supporting Family Caregivers in Providing Care: Medical services



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